Social Collaboration as Collective Performance

MSN has launched a stealth “search opera” to help promote their new search engine. According to Sean Stewart (author behind the Alternate Reality Games The Beast and I Love Bees): “…a search opera is a story treated as a scavenger hunt and a jigsaw puzzle rolled into one. What’s particularly nice about the search opera is that for a decade now people have been looking for a way to use the internet as an artistic medium. The net wants to be interactive, and it wants to be social. A search opera allows a collective audience to have an artistic experience while searching and gossiping and decoding and speculating: in short, while doing the things that the net was really born to do.”

The MSN Search Opera (ARG) centers around a guy named Cy and his conspiracy website. Following the links on Cy’s site and clues garnered by entering specific keywords into the MSN search engine yields videos (some of which are pretty funny), more characters, their journals, and a story that will develop over upcoming weeks.

reblogged from Alternate Reality Gaming Network