The popular TV show CSI: New York lead its viewers into Second Life last night: “Mainstream TV audiences will get a taste of the virtual world tonight in an episode of CSI: New York titled “Down the Rabbit Hole.” The show’s creator, Anthony Zuiker, a keynote speaker at the recent Virtual Worlds Conference and Expo in San Jose, CA, has designed a cross-platform experience that will route CSI viewers into Linden Lab’s Second Life, where they will be able to participate in content related to the show, and can continue following the show’s narrative. A follow-up episode will air on TV on February 6, 2008, bringing the Second Life storyline back into the mainstream. For the occasion, the Electric Sheep Company has created a custom Second Life viewer, designed to make navigating in the virtual world more intuitive to a mass-market audience.” From Mainstream TV Goes “Down the Rabbit Hole” by Erica Naone, Technology Review.