“[…] Since March 1 and for a year, artist Jay Newt (aka: Jay Van Buren) of the Real Life art gallery Jack the Pelican Presents is going to navigate the virtual world of Second Life and hobnob with les pixelated artistes as part of his conceptual art project Brooklyn is Watching.

Brooklyn is Watching is a project sponsored by Popcha, a New York based media technology company, and taking place simultaneously at the art gallery Jack the Pelican Presents in Brooklyn, New York and in Second Life. A performance space and presentation / sandbox in Second Life have been set up for this. (Teleport directly from here) An avatar, in the shape of an eyeball and under the name Monet Destiny will view and project the goings-on there at all times onto a large screen monitor at the Real Life gallery.

A computer at the gallery will run the Second Life application at all times when the gallery is open (every day from 9am to 3pm SLT, except for Tuesdays and Wednesdays) – via the eyeball avatar Monet Destiny - and when visitors to the gallery so choose, they may drive the avatar and take it wherever they want. The BiW avatar is scripted to follow anyone who approaches the stage, if its not receiving any commands from a person at the gallery. The stage itself, is rigged with a giant spring that raises the stage suddenly and violently when someone in the tower presses a special button, catapulting anyone on it, off it immediately. This creates a ‘gong-show‘ effect where people in the gallery can express their displeasure or boredom with the activities on the stage.

Avatars will be able to send a jpg snapshot to the gallery and anyone inside the gallery will be able to email snapshots back to the BiW avatar. A dedicated blog will document the exchange and other activities.

A weekly podcast called Brooklyn is Watching will be recorded at the gallery featuring ‘guest stars’ from both the Real Life art world and Second Life. The format will be unabashedly patterned after Diggnation, a popular podcast about tech-news.

Jay Newt: Brooklyn is Watching is about “cultural colonialism,” marketing, the attention economy, critique, dialog, power-relationships, and the difference between potential and actual with four parts spanning the virtual, 3d space of Second Life, the two dimensional “traditional” Internet and the ultimate hipster mothership, Williamsburg, Brooklyn. It is an artwork, an entertainment product, a venue for critical dialog and a marketing vehicle. It also will be a hell of a lot of fun…” Continue reading Brooklyn is watching (us) by Bettina Tizzy.