Flock is a work by digital artists KMA (Kit Monkman and Tom Wexler) and choreographer Tom Sapsford. Inspired by Tchaikovsky’s Swan Lake, and specially commissioned by the Institute of Contemporary Arts, London, Flock premiered in Trafalgar Square in February 2007. Watch in HD.

KMA’s mission is to apply leading digital innovation to large-scale live environments in order to expand the audiences’ experience of theatrical work beyond the physical environment in which it is presented. Within the last few years KMA has become a leading and prolific innovator across stage, film and public environments, expanding expectations of how technology can interface with these fields and how audiences ultimately experience the work.

KMA’s interactive work stems from their joint areas of interest in patterns of social behavior and digital technology as a vehicle for public theatre.

KMA’s most recent large-scale interactive installation projects (Flock, Trafalgar Square, 2007; The Hive, Grand Canal Square, Dublin, 2008) have expanded the horizons for how technology can interface with theatrical activity in an emotional and playful way. These pieces are set out of doors, in large urban spaces, without prepared actors or formal participants. The scale of the work creates a vast aesthetic impact on the urban environments in which these works reside, drawing audiences to it, quite often by chance as people go about their daily lives, curiosity draws people in but it is the intelligence of the language structures which layer within these installations which holds the public attention and engages them in problem solving, play and social engagement. By arresting time and space within the public arena and blurring the distinction between performer and audience, KMA’s work is opening up new and vast environments in which art and audiences meet, equally on each other’s terms.