Networked_Music_Review

BBC Radio 1

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Jo-Anne
Green

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Talent-Spotting in Virtual Worlds

“…At Radio 1 we want to bring a new level of social interaction to our virtual broadcasts. We are hoping that the bands featured on-air will have their own custom-built avatars, playing in the virtual world. So if we have the Red Hot Chilli Peppers playing a gig, visitors to a Radio 1 virtual space will see avatars of Anthony Kiedis and Flea, mimicking the action in the real world.

We also believe it is crucial that the virtual audience can interact with the event. It is about replicating the “liveness” of an event, not just broadcasting it. Additionally, Radio 1 wants to find ways of allowing the audience in these worlds to actually affect the real event. I see no reason why they cannot be asking their musical heroes questions, alongside virtual Radio 1 DJs, either via Instant Messenger or VoIP. This deeper social interaction, that mirrors real world events, would do much to enhance the ripples that resonate around digital communities.” From Talent-spotting in virtual worlds by Daniel Heaf, BBC.com.


Jun 25, 2006

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