Networked_Music_Review

Musical Artists Turn To TV

Tags:
radio
tv

Helen
Thorington

logo.gifShut Out at Radio, Emerging Artists Turn to TV; From Reuters, April 19, 2007; By Chuck Crisafulli.

The head bops. The toes tap. One after another, hot new songs by cool new artists are kicking through the speakers. Yes, you’re watching television. Increasingly, new work by up-and-coming recording artists can be heard throughout all kinds of TV programming: as part of the soundtrack to network dramas and cable comedies; as an ear-grabbing element of promos for upcoming shows; and as a sly underscore to all manner of advertising. As mainstream radio has become more strictly formatted and risk-averse, placement on television has become a key and coveted way for a largely undiscovered band or songwriter to break out.

The trend isn’t entirely new — early 1990s programs such as “Beverly Hills, 90210” and “Northern Exposure” featured eclectic sounds and some indie bands, and 10 years ago, Volkswagen cannily revived its brand image with the popular “Da Da Da” commercials. But what was once a novelty has become an aesthetic preference and an increasingly successful business model with significant appeal for all involved.

To read more, go to http://www.freepress.net/news/22556


Apr 19, 18:44
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